SEO reporting tools are the backbone of any SEO or marketing team. They provide vital insights into all aspects of SEO, from keyword rankings, to what competitors are doing, marketing reports, link building, digital marketing, to how many people are visiting a site. With this information, teams can make strategic decisions that will help them stay ahead of the game.
Here are the top 5 best SEO reporting tools.
- Google Search Console
SEMrush, the complete SEO toolkit, is designed to help you keep track of technical issues related to optimizing your website.
SEMrush’s free subscription includes many features, including keyword research, technical SEO auditing, reporting, and competitive research. You will also have access to SEOquake, and glimpses of paid addon features such as the Growth Quadrant for competitive analysis.
In fact, Semrush has been the major stepping stone for most of our blogs when it comes to organic traffic. To take your website to the next level, try the free trial below.
2. Google Search Console
Google Search console provides insights into the organic performance of your site, as well as any reported issues like notifications about manual action penalties. It is essential for any SEO who wants to rank well on Google.
This is where you can see exactly what Google finds when it crawls your site and indexes it.
You can test URLs page-by-page to see how Googlebot interprets them. This includes the user-declared or Google-selected Canonical, the date it was last crawled, and many other details.
This is where you should first go if you have any questions about the SERPs.
Ahrefs, another popular SEO Reporting Tools, offers powerful insights as well as some advanced SEO features like backlink checker and keyword generator, traffic analysis, rank analysis, and rank analysis through a complete toolset.
You can also get site audits, an analysis of common SEO issues, and a continuous track of your SEO health. Ahrefs has four pricing plans: $99/month-Lite plan, $179/month-Standard plan, $399/month-Advanced plan, $999/month- Agency plan.
GrowthBar is an SEO reporting tools that analyze keywords, backlinks, and competitors to help you grow your content online. It provides insights through interactive dashboards that combine data from Google Ads and keyword research to assist you in strategizing your SEO strategy.
There are several pricing options available, including $29/month for Standard plans, $79/month for Pro plans, and $129/month for Agency plans. GrowthBar allows data exports in CSV format, which is useful for certain use cases.
Moz is an all-in-one SEO Reporting Tool. It helps you monitor your site’s traffic and visibility. Moz Pro offers advanced features like site audits, backlink analysis, and rank tracking.
Moz offers a variety of plans, including a Standard plan that costs $99 per month, a Medium plan that costs $149 per month, a Large plan that costs $249 per month, a Large plan that costs $249 per year, a Premium plan which costs $599/month and Large plan which costs $249/month. Moz is a great choice for tracking top-priority sites and ranking over multiple search engines.
KWFinder is an SEO reporting tools that allow you to find long-tail keywords with low competition. This tool can help you avoid keywords with high SEO difficulty and steer the search towards words more likely to aid in building rank.
KWFinder can be used to find the most relevant keywords for your SEO campaign. It also allows you to run analysis reports on backlinks and search engine results pages. KWFinder, which uses relevant data to calculate exact search volumes for similar keywords, is a powerful tool that returns precise search volumes.
The keyword research tool can even narrow down keyword research to local levels, including states, countries, and cities. It also offers over 40 language options for further refinement of localized results.
An SEO Reporting Tool can therefore be tailored to meet the specific requirements of your online business. You can also consider how often you will need third-party integrations or the use of independent platforms to implement SEO according to the report.
You can start with the basics, but you can also use the various SEO Reporting Tools and platforms mentioned above to meet different needs for optimized search engine rankings.